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How to Write Emails That Get Opened and Clicked
Emails remain one of the most powerful tools for communicating directly with your audience. Whether you're nurturing leads, announcing a...
OTB Admin
May 273 min read


How to Optimize Google Ads for Higher Click-Through Rates
Google Ads is one of the most powerful tools in modern digital marketing. But running a Google Ads campaign isn’t enough to succeed. To...
OTB Admin
May 154 min read


The Power of Local SEO: How to Dominate Search Results in Your Area
If you're a small business owner looking to grow your reach and attract more customers, then mastering Local SEO is a game changer. With...
OTB Admin
May 83 min read


The Importance of Local Marketing: How to Attract Customers in Your Area
If you're a small business owner, you’ve likely already heard about the benefits of marketing, but are you fully tapping into the power...
OTB Admin
May 23 min read


The Best PPC Strategies to Maximize ROI on a Small Budget
Pay-per-click (PPC) advertising is one of the most effective ways to drive targeted traffic to your website and generate leads. But for...
OTB Admin
Apr 184 min read


Google’s Latest Algorithm Update: What Small Businesses Need to Know
Search engine optimization (SEO) is a lifeline for small businesses to connect with their audience and stand out in a sea of competitors....
OTB Admin
Apr 123 min read


How to Create a Winning Marketing Budget for Your Small Business
Marketing is the fuel that powers the growth engine of your small business. However, determining how much to spend and where to allocate...
OTB Admin
Apr 94 min read


Email Marketing 101: How to Build an Engaged Email List
For small business owners, email marketing remains one of the most powerful tools to connect with customers, drive sales, and build brand...
OTB Admin
Apr 73 min read


The Best Social Media Platforms for Small Businesses in 2025
When it comes to growing a small business, social media is one of the most powerful tools at your fingertips. With the right platform,...
OTB Admin
Apr 33 min read


Top 10 Marketing Strategies for Small Businesses in 2025
The marketing landscape is constantly evolving, especially with advancements in technology and shifts in consumer behavior. For small...
OTB Admin
Mar 183 min read


SEO Basics for Small Businesses: How to Rank Higher on Google
If you're a small business owner, you’ve probably heard the term SEO (Search Engine Optimization) thrown around. But what does it...
OTB Admin
Mar 54 min read


Google Ads vs. Facebook Ads: Which One Is Right for Your Business?
When it comes to online advertising, two platforms dominate the conversation—Google Ads and Facebook Ads. For small business owners and...
OTB Admin
Feb 193 min read


The Ultimate Marketing Guide for New Small Businesses
When it comes to marketing, it can be difficult to know where to start for small business owners. This is especially true for new...
OTB Admin
Jun 30, 20214 min read


The Complete Google My Business Guide for Small Business Owners
One of the first things you should do as a small business owner is create a Google My Business listing. This free listing will give you...
OTB Admin
Jun 30, 20213 min read


How Do You Determine A Digital Marketing Budget?
It's 2020. That means it's no longer a question about whether or not you need digital marketing services. If you own a business, you...
OTB Admin
Feb 17, 20202 min read


Why You Should Consider Wix For Your Small Business Website
Websites are the digital storefronts for small businesses. In an age where the first step in nearly all purchasing decisions includes the...
OTB Admin
Jan 22, 20202 min read


3 Signs a Digital Marketing Agency May Not Be Trustworthy
Most small business owners are wary of hiring a digital marketing agency and with some of the tactics being used, it is hard to blame...
OTB Admin
Jan 7, 20203 min read


Do Small Businesses Need Digital Marketing Agencies?
I will preface this blog with an admission: I am a digital marketer. Yet, my stance on digital marketing is contrary to most of my peers....
OTB Admin
Dec 21, 20194 min read


A Digital Marketing Guide for Small Businesses on a Budget
While a digital marketing agency may propose a large budget with multiple tactics, small business owners generally will be looking to get...
OTB Admin
Dec 5, 20193 min read


How Much Does SEO Cost?
It is one of the most interesting questions in marketing: How much does SEO cost? Unlike most digital marketing services that rely on...
OTB Admin
Nov 18, 20193 min read
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