Technical SEO
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While most marketing is focused on the end user, it is just as important to focus on how web platforms view your business. For SEO, that means focusing on the structure of the site, which is how Google sees you.
Technical SEO focuses on optimizing the way Google views your website. That means going into the backend of the site and making it easy for Google to find out relevant information about your business. It is a staple of any real SEO digital marketing agency.
Set a Solid Foundation
Website design is important for user experience, but it should not create a site that is difficult for Google to crawl. When you build or optimize a site, just as much focus should be placed on the strtcure of the site.
Google doesn't look at your design; it looks at the code of your site. For SEO, it is imperative to make sure Google can find:
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Business NAP (name, address, phone number)
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Services/Products
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Reviews
The only way to do this is through technical SEO.
Improve Search Rankings
The goal of any Toms River SEO agency is to move up in the search rankings. While no one knows the exact algorithm used by Google, SEOs do know what basic elements are important. One of these elements is technical SEO. In order to move up in the rankings, Google has to be able to easily crawl and index your site. That is impossible if the structure of the site makes it impossible for Google to identify what the site is about.
Technical SEO should be one of the first things a Toms River SEO company does. At OTB Marketing, it is the foundation of our SEO campaigns,
Contact us at On The Ball Marketing today for a FREE analysis. Our SEO campaigns start as low as $500 per month.