Local SEO
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When's the last time you used the Yellow Pages or called a friend to ask for directions? Probably not within the last decade. When you want to find a place to eat or need a plumber, chances are your first stop will be Google.
The way you find a local business may have changed, but one thing that hasn't is for most people, location will play a big role in their decision. That is why local SEO has become one of the most important aspects of a total SEO strategy. It is one of the core products offered at our Toms River digital marketing company.
Dominate the SERP
Google has made the actual search page an ecosystem within itself. This allows users to not only find more information but actually take action without ever clicking through to a website.
Local SEO focuses on the MAPS section of Google search results, giving local businesses another opportunity to appear for local searches. This added visibility puts local businesses at the top of the search results and can significantly increase the number of:
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Users visiting the website
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Users calling directly
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Users requesting directions
Expand Your Reach
The real benefit of Local SEO is that it allows a local business to expand its reach. Local SEO should be run in conjunction with other products. At On The Ball Marketing, Local SEO is always run by our Toms River SEO specialists and is paired with our Toms River PPC company to maximize the impact of the overall campaign. Local SEO provides the blanket coverage, while the SEO and PPC campaigns use the data to target high converting keywords. This strategy provides the most efficient use of marketing dollars and cuts wasteful spending.
If you're a local business owner, Local SEO has to be a part of your marketing strategy. With the shift in consumer behavior, not having a Local SEO strategy can make your business invisible to your most important potential customers.
Contact us at On The Ball Marketing today for a FREE analysis. Our Local SEO campaigns start as low as $250 per month and can help you reach the people looking for your products or services right in your backyard.