Websites are the digital storefronts for small businesses. In an age where the first step in nearly all purchasing decisions includes the internet, your website may be the first impression a potential customer has of your business.
So, that should make websites the first and most important step for all small business owners. The problem is web design companies charge very high fees and most small business owners don't have the knowledge or time to build their own website.
In my experience, Wix solves most if not all of those problems. It is a very intuitive program that is easy enough for nearly anyone to use. It also should make having a website built by a website design company cheaper.
Here are a few reasons why you should consider Wix for your next website.
Simple Website Design Process
With Wix, building a website is very simple. Not only is it a drag and drop website builder, but Wix also incorporates web hosting into your plan. This means you don't have to worry about having any technical ability to get your site live.
The variety of templates gives you a foundation to start from, so you don't have to worry about having an abundance of design skills. Once you get started, Wix allows you to drag and drop website elements anywhere you want on the page. This makes it easy to set your website up the way you want it to look.
While Wix is not as sophisticated as other web CMS platforms like WordPress or Drupal, for small business owners, it has enough features to give users a good experience.
The last and possibly most important reason Wix is great is it is affordable. The plans fit the budget of any small business and provide real value for business owners.
SEO and Landing Page Opportunities
Websites are a vital first step, but in order for a website to function, people need to be able to find it. Wix makes this easy with some functionality that is good for both advanced digital marketing professionals and small business owners.
Wix provides blank page templates. These page templates do not have any of the navigation of the main site and are completely blank. This allows for easy landing page creation. Creating landing pages can significantly increase engagement for very specific topics or services. These blank template pages are also great for creating relevance pages for SEO. These relevance pages are great for SEO and if you do decide to hire a Toms River SEO Agency, they will come in very handy if they know how to use them.
A Suite of Marketing Tools
You may be buying a Wix website, but they provide a suite of marketing tools within the platform. From email campaigns to social media, Wix allows you to create, track and manage your campaigns from a single place. For small business owners who do not have a lot of experience with digital marketing, this can be a lifesaver. The tools are easy to use and can actually teach you how to run more advanced campaigns in the future.
Whether you are a digital marketing agency looking to use a new platform for your website design team or a small business owner looking to build a website on your own, Wix is a great platform to get you started.
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