Digital Marketing FAQs

How much does digital marketing cost?

​

All OTB Marketing campaigns are custom based on the individual needs of the business. This is determined by the goals, size, industry, location and much more. Our campaigns start from $500 per month. 

​

Can you guarantee rankings for SEO?

​

It is impossible to guarantee rankings for SEO and any SEO company that does so is either using SPAM tactics or is not being truthful. With the myriad of aspects to SEO and the constant changing of the algorithm by Google, rankings are updated every second, making it impossible to predict or guarantee a specific ranking.

​

How long does it take for SEO to start working?

​

SEO results can start immediately, but to see the full results of SEO, it can take anywhere from 30 days to 6 months. Unlike PPC, where you are able to bid on keywords, SEO services rely on building authority through content creation, keyword implementation and link building. In order to achieve these results, it not only takes time to produce the necessary content, but it takes time for Google and other search engines to take notice of them.

​

What type of reporting is provided?

​

All OTB Marketing campaigns include a live reporting dashboard that updates in real-time. This dashboard will include statistics directly from the platforms being used (i.e. Facebook, Google, etc.). This data provides the ability to track and monitor the results of your campaign at all times. On top of the dashboard, all OTB Marketing campaigns also include a monthly analysis of the campaign performance that highlights successes, opportunities and obstacles. 

​

What is the best digital marketing product for a local business?

​

The best digital marketing product for a local business is PPC. Working with a PPC agency, you are able to control the results and budget, making it an ideal choice for getting started with digital marketing. It also provides the most immediate results and can provide the necessary revenue to begin SEO and social campaigns.