Who We Are
OTB Marketing is a a family: literally. It was created by Kyle Carney, who wanted to offer affordable and honest digital marketing services to small businesses. It was made possible by Janet Carney, who made sure to put the name OTB Marketing into every conversation she has with a business owner. It was made into a company by Tommy Carney, who gave it a purpose and a brand to be proud of. It continues to grow thanks to every other Carney, who continue to provide support and inspiration.
OTB Marketing started in 2018, but it became a real company in 2020. Unfortunately, my little brother had an accident that cost him half of his index and middle finger. You don't know him, but he is one of those people that is just good at everything. Our entire family felt it like it was our own fingers. It should have had a major impact on his life. The crazy thing, though, is that despite losing those fingers, that son of a bitch is actually even better now than ever before. Better at softball, better at work, better at snowboarding and just a better person.
It taught me a lesson at OTB Marketing that changed everything for the business: making digital marketing affordable doesn't mean having to sacrifice anything. We can offer a better product than large agencies to small business. We can offer a better customer experience. We can offer a more progressive strategy. We didn't have to "make" the services affordable, we just had to set price points that were affordable.
To make sure the business reflects the lessons learned from Tommy's accident, everything was rebranded. Our logo honors Tommy and serves as a reminder every day to never make excuses. It serves as our mission statement without needing to have one. It is literally the inspiration and lifeblood of the business. It makes us continue to grow and to want to offer the best service to every small business we take on as a client.