Sports Teams Digital Marketing
Whether it's a local town team, a club with multiple teams or a travel AAU team, it's important to provide current players with an easy way to access team information and even more important to make it easy for potential new players to find out about the team.
Word of mouth used to be good enough; but in the digital age, parents and kids alike want to be able to find out more information before they join a team. Better yet, parents and kids will most likely be looking at multiple teams before making a decision and a website is the first place they will be looking.
Be Found
How do you grow your team or club? You get new players. But how do new players find teams to join?
The vast majority of people rely on Google to provide them with all their answers, and sports team are no different. Searches for "elite soccer teams" and "AAU basketball teams" have grown considerably over the last decade and those teams at the top of the Google Search rankings are the ones that are getting those new players.
Being a dominant team is no longer enough to continue to get new players to join the team. You have to be easy for parents and kids to find. And most of them are looking on Google.
Be Credible
Not only are more people looking to Google to find activities or sports to participate in, but they are also informed about what they should be looking for. A clean website is your chance to display your credibility and show parents and kids why they should join your team.
Referrals are wonderful and they still matter, but for most parents and kids, that just isn't enough. Even when they know about a team, they are still likely to look at the website and social media accounts to make sure the team is legitimate. The internet is your chance to wow and amaze them.
At On The Ball Marketing, we offer Sports Teams
Digital Marketing for the following:
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Travel Soccer Teams
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Travel/AAU Baseball Teams
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Travel/AAU Basketball Teams
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Soccer Clubs
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Wrestling Clubs
Every team will eventually need new players.
If you want to be a team that continues to grow and gains a reputation as a great place to participate in sports, you need a professional web presence.